Web Analytic Tips

Generally people are getting confuse with analytic.  Here me and my friend trying to start points how to understand web analytic and how it help to understand business prospective.


Definition: It is not just a tool for measuring your online traffic but it can be used as a tool for business and market research and improvement of the effectiveness of a web site. Web analytic applications can also help organizations to measure the results of traditional print or broadcast advertising campaigns. Web analytic help for organizations to estimate how traffic of their online business visibility, visitor interaction etc.
Here are the new terms that have been defined by WAA (Web Analytic Association)

Building Block Terms: Page, Page Views, Visits, Unique Visitors, New Visitor, Repeat Visitor, Repeat Visitor Returning Visitor

Visit Characterization: Entry Page, Landing Page, Exit Page, Visit Duration, Referrer, Internal Referrer, External Referrer, Search Referrer, Visit Referrer, Original Referrer, Click-through, Click-through Rate/Ratio, Page Views per Visit

Content Characterization: Page Exit Ratio, Single-Page Visits, Single Page View Visits (Bounces), Bounce Rate

Conversion Metrics: Event, Conversion, File Download, Revenue.