Traffic is one of the most important factor for you website to popular on web. People come to your webpage for different purpose like information, knowledge, learning etc. in term of increase of traffic most important is your content how it is helpful for visitor.
Second factor of your web page traffic is search term. Generally visitor search related term in search engine once found related content the like to visit. In all apart it depend on you how you update your web page according to search term, how you keep information on your web page and most importantly linking of your web pages so visitor can easily navigate your web site.
In short content is the king, search term related to your web page on demand and web site visibility in term of general search.
